Creator Studio
The Publishing Tools team at Facebook created a centralized management space for users with multiple media Pages. As the Content Designer, I named and helped launch the initial version of Creator Studio. After completing a competitive audit of similar products, I proposed a number of possible names and drove consensus across app leads for the final name. I wrote the new user experience for Creator Studio as well as the UX content throughout the product.
Music Rights Management
In order to protect the music rights of different users on Facebook, the Publishing Tools team launched multiple versions of Rights Manager. I renamed and established a new naming convention for the suite of Rights Manager products, which are now named according to their users (eg. Rights Manager for Creators). I wrote the UI content for each version of Rights Manager, which allows music owners (and other stakeholders) to set up rules for different audio assets. I also wrote the experience for when people’s content is affected by music rights, which includes notifications, takedowns, and appeals flows.
Facebook Watch
As the Content Designer responsible for growing Facebook Watch, I worked on the UX content itself as well as a number of marketing campaigns. I worked closely with the Product Marketing team to define terminology and align language for a coherent promotional experience in-product and off-platform. These campaigns focused on the features of Facebook Watch as well as the original content featured on it. I also worked on Facebook Watch promotions for specific events, such as sports games and election nights. I developed content for the Facebook Watch mobile app, website, and TV app.